Fabletics is taking advantage of the crowd when it comes to e-commerce. The company identified the trend early on and has formulated marketing strategies to build sales. Sales are somewhat proportional to reviews by those utilizing the latest concept. There is a definite shift in the selling industry and Fabletics is certainly on the inside track.
The brand launched in 2013 and experienced quick growth by leveraging the power of crowd sourced reviews. Such reviews will increase sales, loyalty and return business more than the retail elements. With the world spinning online, consumers are taking advantage of the technology and relying on the power of online reviews when making a final decision when it comes to purchasing almost anything. Consumers are less likely to trust traditional marketing and advertising. Consumers are relying on online reviews more than ever and those reviews are having an impact on their final decisions. The reviews not only impact the products being offered, but the reputation of the business.
An authentic positive review will boost sales and help the bottom line. Such reviews also boost web search rankings creating additional visibility for the company and brand. The more reviews online, the higher the search ranking will be. Reviews also impact return customers. The bulk of the reviews typically come from return customers as opposed to first time customers. The brand is no longer what the company says it is, but what the customer says it is. The trend has served Fabletics well and put them at the forefront of the e-commerce industry.
Fabletics is the brain child of Don Ressler and Adam Goldberg who had an idea about launching a brand of leisure wear as there was not an affordably priced and stylish brand out there. When searching for a partner, they approached Kate Hudson. Ms. Hudson leads a very active lifestyle and she is approachable. From the very beginning, Hudson has taken a hands-on approach to the business. She is involved in the design process and looks at the sales numbers on a weekly basis to find out what is selling and what is not. Kate Hudson firmly believes in everything she does and that is why she is so involved with Fabletics.
Despite negative press about Fabletics and its business model of membership being a scam, Hudson has worked to overcome the negativity and shed a good light on the company, the brand and the business model. Hudson has proven that she is not only a talented actress, but talented businesswomen, as well. With a commitment to quality and customer service, Fabletics has grown tremendously experiencing growth that seems to be defying the odds.
Despite wonderfully explosive growth with Fabletics, Hudson is quoted as saying her true passion is as an actress. She is proud of her business acumen, but she is still an actor.
She will continue to work the business end of Fabletics and helping the company succeed, but she is still an artist at heart. She finds the day to day business world and acting exhilarating.
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