It is easy to enjoy music and all that comes with it, but rarely does the mind drift to think of who is behind the beats we love to move to. While the power remains off the stage, many of us like to think of it all as the artiste’s doing. One person that has been consistent when it comes to the dealings of most of our celebrities ranging from Beyonce, Jay Z, Kanye West to Rihanna, is Desiree Perez. She has been able to maintain the position of Chief Operating Officer at ROC Nation, a well-known American entertainment company, all the way from 2009. With a strong knack for business, Desiree has over the years been involved in publishing and labeling operations and management as well.
Desiree’s Input in Music
At 47, Des has earned a reputation as a force to be reckoned with. She is mostly known as Jay-Z’s close associate that is as tough as a cookie with her skilled negotiation. She is the brain behind the negotiations in the Beyoncé Formation Stadium. She has also stepped in the Rihanna deal, helping her secure a deal with Samsung. She has been involved in the addition of several artists to the ROC Nation. These artistes include Saquon Barkley.
With twenty years in ROC Nation to boast about, it can only be concluded that Desiree is as qualified as can be when it comes to matters entertainment. While running ROC Nation is no mean feat, she has been able to take charge and specially deliver results. She is an inspiration to the artists that inspire the whole world, and she is an inspiration to ROC Nation as well. With such a clean record, she can only get better, and we can expect to see the best from the company and artists that she continues to mentor in the years to come.